Enabling the marketing team to understand what technology can support them and enabling the technology team to understand what the marketing team needs. This requires optimisation of Marketing Technology but also the definition of the operating model - People, Process & Technology. This has driven substantial increase in ROI, cost savings and efficiencies.
Working with High Street Banks and Retailers enabling them to support the end to end consumer journey experiences and deliver optimal satisfaction to consumers driving substantial ROI, cost savings and efficiencies
Enabling product strategy and delivery globally in the Marketing Technology and Media world. Having driven product strategy and delivery across areas including social media, paid search, programmatic, AI powered creative, CMS and first party data.